For apartment blocks & build-to-rent
Make the resident gym worth the service charge
The gym is one of the things that lets a flat on the viewing, and one of the first amenities residents stop using. Usually not because it is bad, but because nobody ever explained what half of it does.
What you’re dealing with
It sells the tenancy, then goes quiet
The gym is in the listing, the brochure and the viewing. A few weeks after move-in a lot of residents have worked out the treadmill and are ignoring everything else, because there was never a moment where anyone showed them the rest.
There is nobody to ask, by design
A resident gym is unstaffed - that is the point of it. So there is no induction, nobody to check form, and no way to find out what a machine does short of guessing in front of your neighbours.
The questions land on the building manager
“How do I use the cable machine”, “is the rower broken”, “what are the gym hours” all end up in the concierge inbox or the residents’ WhatsApp group, answered inconsistently and repeatedly.
Low usage is awkward at service charge time
A room residents are paying for and not using is a line item that gets challenged. Usage is the argument, and most buildings have no way to see it.
What changes
An interactive map of your gym
Built from the actual floor plan, so a resident can see what is in the room from their flat and find it when they get down there.
A demo for every machine
Tap any piece of equipment for a video showing how to use it, with coaching cues and safety notes. The induction a staffed gym would give, available at six in the morning when the room is empty.
Workouts built around what you actually have
Residents get sessions designed for your equipment list, rather than routines that assume a squat rack the building does not own.
Out-of-order kit shows as out of order
Mark a machine down in the portal and it shows that way in the app, so nobody comes down three floors for a rower that has been broken since Tuesday.
Something to show at viewings
A prospective resident can be shown the gym properly - the floor plan, the equipment list, the guidance - rather than one photograph taken from the doorway.
“Residents can look it up on YouTube”
They can, and some do. The difference is that a video found by searching is for a machine somebody else owns - a different brand, a different adjustment, sometimes a different movement. The guidance here is attached to the machine actually in your building.
See it on your building
We survey the gym, film the equipment and build the map. Residents get the guidance, and the building manager stops answering the same four questions.
Also for hotels, leisure centres, independent gyms, personal trainers, gym chains, workplaces.